Friday, June 3, 2016



The lingerie market at the turn of the 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at $29 billion, while in 2005, Bras accounted for 56 per cent of the lingerie market and briefs represented 29 per cent. United States’s largest lingerie retailer, Victoria's Secret, operates almost exclusively in North America, but the European market is fragmented, with Triumph International and DB Apparel predominant.
Also predominant are French lingerie houses, including Chantelle, Aubade and Simone Pérèle, each with a long history and a commitment to innovation and French style.
Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fuelling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.



·  Babydoll, a short nightgown, or negligee intended as nightwear for women. A shorter style, it is often worn with panties. Babydolls are typically loose-fitting with an empire waist and thin straps.
·  Basque, a tight, form-fitting bodice or coat.
·  Bedjacket, worn over a nightgown or negligee for warmth and modesty.
·  Bikini, a two piece consisting of a bra and panties, G-string or thong.
·  Bloomers, baggy underwear that extends to just below or above the knee. Bloomers were worn for several decades during the first part of the 20th century, but are not widely worn today. Also a nickname for cheerleading briefs.
·  Bodystocking, a unitard. Bodystockings may be worn over the torso, or they may be worn over the thighs and abdomen. They are typically used by women in order to appear slimmer.
·  Bodysuit, a leotard-like undergarment, usually skintight or formfitting. Another form of shapewear.
·  Bodice, covers the body from the neck to the waist. Bodices are often low cut in the front and high in the back, and is often connected with laces or hooks. Bodices may also be reinforced with steel or bone to provide greater breast support.
 

Friday, December 23, 2011


Lingerie is a term for fashionable and alluring women's undergarments. It derives from the French word linge, "washables" — as in faire le linge, "do the laundry" — and ultimately from lin for washable linen, the fabric from which European undergarments were made before the general introduction of cotton from Egypt and then from India. While the term in the French language applies to all undergarments for either gender, in English it is applied specifically to those women's undergarments designed to be visually appealing or erotic, typically incorporating materials such as Lycra, nylon (nylon tricot), polyester, satin, lace and/or silk and not applied to functional cotton undergarments. It is commonly pronounced in English with a faux French pronunciation (such as LONJ-er-ee in British pronunciation or lonj-er-AY in American pronunciation). The concept of lingerie being visually appealing was a development of the later nineteenth century. Up through the first half of the 20th century women selected underwear for three major purposes: to alter their shape (first with corsets and later with girdles or bras), for reasons of hygiene, or for modesty. Women's underwear before the invention of the crinoline was often very large and bulky. As the 20th century progressed underwear became smaller and more form fitting. In the 1960s 'controversial' lingerie manufacturers such as Frederick's of Hollywood begin to glamorize lingerie and the idea of lingerie having a sexual appeal slowly developed. The lingerie industry has expanded in the 21st century with designs that double as outerwear. The French refer to this as 'dessous-dessus' which basically means innerwear as outerwear. The boutique Faire Frou Frou, which is an antiquated phrase meaning "show it off", heralds this philosophy by categorizing lingerie as an accessory with details such as straps and lace trim that should be layered and shown as part of one's outerwear.