The lingerie market at the turn of the 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at $29 billion, while in 2005, Bras accounted for 56 per cent of the lingerie market and briefs represented 29 per cent. United States’s largest lingerie retailer, Victoria's Secret, operates almost exclusively in North America, but the European market is fragmented, with Triumph International and DB Apparel predominant.
Also predominant are French lingerie houses, including Chantelle, Aubade and Simone Pérèle, each with a long history and a commitment to innovation and French style.
Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fuelling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.
· Babydoll, a short
nightgown, or negligee
intended as nightwear for women. A shorter style, it is often worn with
panties. Babydolls are typically loose-fitting with an empire waist and thin
straps.
· Basque, a tight,
form-fitting bodice or coat.
· Bedjacket, worn
over a nightgown or negligee for warmth and modesty.
· Bikini, a two
piece consisting of a bra
and panties, G-string or thong.
· Bloomers, baggy
underwear that extends to just below or above the knee. Bloomers were worn for
several decades during the first part of the 20th century, but are not widely
worn today. Also a nickname for cheerleading briefs.
· Bodystocking, a
unitard. Bodystockings may be worn over the torso, or they may be worn over the
thighs and abdomen. They are typically used by women in order to appear
slimmer.
· Bodysuit, a
leotard-like undergarment, usually skintight or formfitting. Another form of shapewear.
· Bodice, covers the body from the neck
to the waist. Bodices are often low cut in the front and high in the back, and
is often connected with laces or hooks. Bodices may also be reinforced with
steel or bone to provide greater breast support.